Client Brief Form
Client Information
Client Name: *
Client Email Address: *
Brand: *
Campaign: *
Type of Brief
Select Brief Type: *
Choose a brief type...
Activations & Events
Consumer Promo
Content
Creative
PR
Sampling Activity
Social
Sponsorship - Evaluation
Sponsorship - Activation
Tradeshow & Expo
Consumer Promo Brief
Tell us about the brand and product(s) this promotion aligns with. *
You can list specific products or note if the promotion applies to the full range. Detail any products you'd like to hero.
What is the objective of this promotion? *
e.g. increase sales, drive awareness, launch new product, etc.
Tell us a bit about your current audience and who you are trying to target through this promotion. *
Is there an existing campaign this promotion needs to align with?
e.g. campaign message, brand platform, ATL campaign, etc.
What are the live timings for the promotion? *
Include ideal live date range, start and completion.
Where will this promotion be visible to consumers? *
e.g. online promotion, in retail, social media, etc.?
If retail, please specify which retailer(s), and whether the promotion will be on-pack or off-pack.
Are there any product purchase requirements for entry?
Will there be other activity supporting this consumer promotion?
e.g. paid media, social content, influencer partnerships, retail catalogues, etc.
Do you have brand guidelines or campaign-specific assets we should refer to?
Share any brand guidelines, campaign toolkits, logos, style guides or assets relevant to this promotion.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Has the brand run previous consumer promotions?
How did it/they perform? What worked well? Do you have any learnings?
Are there any deadlines we need to be aware of?
This could include print deadlines, retailer submissions, media booking, internal approvals, or go-live commitments, etc.
Provide an outline of what you would like Banter to look after and what you'll be responsible for?
Banter: *
Your team: *
What is your estimated budget (or budget range)? *
Any other notes or requirements we should know about?
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Brand Brief
Background - Tell us about a bit about the brand and the context you're operating in?
Objectives - What are the things you're trying to achieve? Can you please rank these things in order of priority? What does success look like?
Please can you prioritise these in terms of business and brand objectives?
The task - If you had to distil the brief into the one thing you'd like to do, what would that be?
The audience - Tell us a bit about the people you're trying to target? Can you prioritise the markets you're trying to engage? What can you tell us about this audience that you already know? What media do they consume? Who influences them?
With the markets you're trying to engage, can you please share how you've engaged them to date?
How do they currently think, feel and do about your brand?
Think:
Feel:
Do:
What do you want them to think, feel and do about your brand?
Think:
Feel:
Do:
Barrier - What is the current barrier to achieving the desired 'Think, Feel, Do'?
The USP/offer - What do you want to say about the brand that's unique? What proof points do you have to back this up?
Messaging - What are the specific messages you want to land in order of priority?
The category - Can you tell us about the category you operate within and the competitors you have? Please list any current category norms, trends, interesting insights, challenges and any specific competitors you'd like us to consider from a communications perspective. How are your competitors different to you?
The brand essence - What does the brand stand for?
Primary offer - Is there a primary offer that we want to promote?
Timings and markets - Do you have preferred timings for when you want to be live? Do you have any market priorities? Is there a preferred state or region?
Tone - how do we want to talk to people? - What is your brand positioning? Your tone of voice? Describe how you want to come across?
Mandatories - What are the mandatories that activity must include? Provide details of key elements that we need to consider, such as brand guidelines, style guide, "must have" inclusions, exact logo positioning, taglines etc.
Past performance - What have you done before to solve key problems and what worked/didn't work?
Brand assets - Please provide any detail of existing assets you have or would like us to use?
Budget - Can you please outline a budget range?
Roles & Responsibilities - Please provide an outline of what you would like us to look after and what you'll be responsible for?
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Event Brief
Can you confirm the dates you wanted to activate?
Can you confirm the live timings for each activation day?
Do you have an agenda of what will happen on the activation day?
How many attendees are you estimating will attend the activation?
Will all attendees be there for the entire duration or will they come & go?
Select an option
Entire duration
Come & go
Mixed
How many staff will attend the activation?
Are you able to confirm what our role would entail and what the budget needs to cover?
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Creative
Tell us about the brand and/or product. *
What are the objectives of this brief? *
Call out each individual objective and provide context.
Brand - awareness, consideration, preference, fame.
Commercial - lead generation, sales, sampling, footfall, online traffic.
Engagement - social engagement, community building, loyalty, advocacy.
Earned - talkability, cultural relevance.
Behaviour Change - shift perception, education, direct behaviour change.
Tell us a bit about your current audience and who you are trying to target. *
Share as much as you know. Age, lifestyle, behaviours, values, location, industry, etc.
Can you outline any key market segments? *
How does your audience currently feel about the brand/product? *
How do you want them to feel about the brand/product? *
Outline any current consumer barriers.
Do you have a creative idea, theme or campaign this brief should align with?
If you have a creative idea or if this links to an existing campaign (e.g. message, media, brand platform), tell us here. If not, we're happy to help build from scratch.
What is the brand/product USP (unique selling position)?
Have you defined the messaging hierarchy?
What tone should we use? *
What are the mandatory campaign deliverables?
This could include assets to be created.
What would be a 'nice to have'?
Do you have brand guidelines or campaign-specific assets we should use? *
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Are there any key deadlines we need to be aware of? *
Are there any key inclusions or restrictions we need to be aware of?
Provide an outline of what you would like Banter to look after and what you'll be responsible for?
Banter: *
Your team: *
What is your estimated budget (or budget range)? *
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Activations & Events Brief
Tell us about your brand.
If we already work with you, feel free to leave blank unless there are updates.
What are the objectives of this brief? *
What are you trying to achieve? e.g. awareness, trial, etc.
If you had to distil the brief into one or two sentences, what would that be? *
What does success look like to you? *
What would make you say "this worked"?
Who is your target audience? *
Share as much as you know. Age, lifestyle, behaviours, values, location, industry, etc.
How does your audience currently think, feel, or behave towards your brand?
What would you like your audience to think, feel, or do after the activation/event? *
What shift do you want to create?
What kind of experience are you imagining? *
e.g. sampling, pop-up, in-store activation, launch event, community event, etc.
If an event, how many people are you expecting to attend? (optional)
Do you have a creative platform, theme or campaign this brief should align with?
If you have a creative platform or if this links to an existing campaign (e.g. message, media, brand platform), tell us here.
Do you have preferred time and/or locations? *
Include ideal dates, timeframes and any preferred locations.
Are there any key deadlines we need to be aware of?
Are there any mandatories or restrictions we need to be aware of? *
Will there be other activity supporting this activation or event?
e.g. paid media, social content, influencer activity, PR, retail promotions, internal comms, other marketing initiatives.
Have you activated something similar before?
What worked well? Do you have any learnings?
Do you have brand guidelines or campaign-specific assets we should refer to?
Share any brand guidelines, campaign toolkits, logos, style guides or assets relevant to this campaign.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Provide an outline of what you would like Banter to look after and what you'll be responsible for?
Banter: *
Your team: *
Is there anything else we should know?
What is your estimated budget (or budget range)? *
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Sampling Activity Brief
Tell us about the brand and product(s) being sampled. *
What are the objectives of this brief? *
e.g. drive trial, launch new product, gather consumer feedback, generate awareness, etc.
What does success look like to you? *
What KPIs will help demonstrate impact?
Where would you like to sample? *
e.g. certain cities/states or environments such as shopping centres, events, transit hubs, retail partners, etc.
What are the live dates and timings? *
Who is your target audience? *
Share any key demographics or usage occasions.
What message or experience should the sampling activity deliver?
What type of sample is being offered? *
Are there any storage, handling or compliance requirements we need to be aware of?
How will stock be delivered to our warehouse? *
Do you require any data capture?
Is this sampling part of a broader campaign or activity?
If this aligns with an overarching campaign (product launch, ATL burst, retailer partnership, brand platform), describe how sampling supports it.
Have you activated something similar before?
What worked well? Do you have any learnings?
Provide an outline of what you would like Banter to look after and what you'll be responsible for?
Banter: *
Your team: *
Do you have brand guidelines or campaign-specific assets we should refer to?
Share any brand guidelines, campaign toolkits, logos, style guides or assets relevant to this campaign.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Is there anything else we should know?
What is your estimated budget (or budget range)? *
Specify if product costs need to be included.
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Tradeshow & Expo Brief
Tell us about your brand.
If we already work with you, feel free to leave blank unless there are updates.
What are the objectives of this brief? *
What does success look like to you? *
What would make you say "this worked"?
Who is your target audience? *
Share as much as you know – e.g. age, lifestyle, behaviours, values, location, industry, etc.
How does your audience currently think, feel, or behave towards your brand?
What would you like your audience to think, feel or do after visiting the stand/expo space? *
What shift do you want to create?
What kind of experience are you imagining? *
Sampling, interactive experiences, interactions with brand/sales reps, giveaways and prizing, etc.
Do you intend on sampling? If so, what type of sample is being offered?
Do you intend on selling product? If so, do you have an existing POS system?
Do you have a creative platform, theme or campaign this should align with?
If you have a creative platform or if this aligns with an existing campaign (e.g. message, media, brand platform), tell us here.
Do you have any existing set/build assets?
Have you already booked, paid for, confirmed your package/expo space with the event organisers? *
How far have you progressed with confirming packages/booking site spaces etc. Please provide all details including site size.
Have you received an exhibitor manual and/or details to an online portal? *
Provide all documentation and usernames/passwords for online portal.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Are there any key internal or expo deadlines we need to be aware of?
Are there any mandatories or restrictions we need to be aware of? *
Have you activated something similar before?
What worked well? Do you have any learnings?
Do you have brand guidelines or campaign-specific assets we should refer to?
Share any brand guidelines, campaign toolkits, logos, style guides or assets relevant to this campaign.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Provide an outline of what you would like Banter to look after and what you'll be responsible for?
e.g. graphic design, staffing, stock management, expo comms, etc.
Banter: *
Your team: *
Is there anything else we should know?
What is your estimated budget (or budget range)? *
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Sponsorship - Evaluation
Tell us about the brand and provide background for this brief.
What are the objectives of this brief? *
Do you have a current sponsorship portfolio?
If so, please provide any relevant details, context, and links to post-analysis reports, contracts, etc.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
What is the current sentiment of the team regarding sponsorship marketing, and its role and purpose within the marketing mix?
Tell us a bit about the people you're trying to target. *
Can you prioritise the markets you're trying to engage? What do you already know about these audiences, eg. what media they consume and who influences them?
For the markets you're trying to target, can you share how you've engaged them to date?
Who are your primary and secondary competitors? *
Have you observed anything about how brands in your category are using sponsorship marketing? Is there anything you would like us to take note of or consider?
When do you want to be live in market? *
What sponsorship duration are you considering? *
What else do we need to know about the brand? *
Share any brand guidelines, brand narratives, detail of previous campaigns etc.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Are there any internal deadlines you're working towards? When are you looking to lock in a partner by? *
What is your estimated budget (or budget range) you're looking to invest in sponsorship rights per year? *
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Sponsorship - Activation
Tell us about the brand and provide background for this brief.
What are the business objectives?
What are the sponsorship objectives? *
Provide information on the sponsorship. *
Relevant details, contract, list of entitlements, internal sponsorship documents, links to post-analysis reports, etc.
What parts of the sponsorship activation do you need help with?
Select multiple options as needed:
Overall sponsorship strategy
Creative sponsorship platform
On-ground activation concepts
Content concepts
Content production
Management of entitlements
LED design
Fan promotions
Hospitality/Ticketing
Mobile and interactive fan engagement
Who are your key primary and secondary audiences? *
Prioritise in order of importance and provide any insight or further audience detail that will help with our response.
Provide perspective of balance between brand (using sponsorship to simply push brand and key brand essence) versus product (using sponsorship to communicate individual products, new launches, key benefits and reasons to believe) *
Allocate a % allowance to each of the two pillars (brand and product) and provide any further context.
Can you provide a list of key messages that the sponsorship needs to communicate? *
Brand/campaign assets available. *
Share any brand guidelines, campaign toolkits, logos, style guides or assets relevant to this promotion.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Do you have any existing assets and merchandise?
What are the key dates and timings of your sponsorship activity? *
Do you have any exclusive or unique offers available to members and/or fans?
What is your estimated budget (or budget range) you're looking to invest in bringing this sponsorship to life? *
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
PR
Tell us about the brand and provide background for this brief.
Define the single most important task you want to achieve. *
What are the objectives of this brief? *
e.g., Raise awareness, drive engagement, launch a new product.
Who is the primary audience? *
Be specific about demographics, behaviours and interests.
Are there any secondary audiences we should also target?
How does your audience currently feel about the brand/product? *
How do you want them to feel about the brand/product? *
What are the proof points or key messages? *
Are there any barriers or challenges?
Outline any risks, constraints, or competitive factors.
What is the brand/product USP (unique selling position)?
Have you defined what you want the messaging hierarchy to be?
Do you have brand guidelines or campaign-specific assets we should refer to? *
Share any brand guidelines, campaign toolkits, logos, style guides or assets relevant to this promotion.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Do you have tone of voice guidelines we should follow?
What are the mandatory deliverables? *
e.g. Press release, media kit, influencer outreach.
Are there any 'nice to have' elements?
Include deliverables that would enhance the campaign if resources allow.
How will you measure success? *
What talent, spokespeople, or ambassadors do you currently work with?
Do you have an existing media plan?
What is your estimated budget (or budget range)? *
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Social
Tell us about the brand and provide background for this brief.
Define the single most important task you want to achieve. *
What are the objectives of this brief? *
e.g., Raise awareness, drive engagement, launch a new product.
Who is the primary audience? *
Be specific about demographics, behaviours and interests.
Are there any secondary audiences we should also target?
How does your audience currently feel about the brand/product? *
How do you want them to feel about the brand/product? *
What are the proof points or key messages? *
Are there any barriers or challenges?
Outline any risks, constraints, or competitive factors.
What is the brand/product USP (unique selling position)?
Have you defined what you want the messaging hierarchy to be?
Do you have brand guidelines or campaign-specific assets we should refer to? *
Share any brand guidelines, campaign toolkits, logos, style guides or assets relevant to this promotion.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Do you have tone of voice guidelines we should follow?
What are the mandatory deliverables? *
e.g. Press release, media kit, influencer outreach.
Are there any 'nice to have' elements?
Include deliverables that would enhance the campaign if resources allow.
How will you measure success? *
What talent, spokespeople, or ambassadors do you currently work with?
Do you have an existing media plan?
Are there any no-gos in terms of talent? *
What usage terms do you require? *
What review timelines do you have? *
Who do you currently work with? *
Could you prioritise the platforms? *
What is your estimated budget (or budget range)? *
Do you have an additional paid/boosting budget? *
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
Content
Tell us about the brand and/or product.
What are the objectives of this brief? *
Can you tell us a bit about your current audience and who you are trying to target through this content. *
Can you outline any key market segments? *
How does your audience currently feel about the brand/product? *
How do you want them to feel about the brand/product? *
What are any current consumer barriers?
Do you have a creative idea, theme or campaign this should align with? *
If you have a creative idea or if this links to an existing campaign (e.g. message, media, brand platform), tell us here. If not, we're happy to help build from scratch
Have you defined what you want the messaging hierarchy to be?
Do you have tone of voice guidelines we should follow? *
Do you have existing brand assets we can utilise? *
Outline the content deliverables *
What usage is required on the content? *
Do you have a distribution plan? *
How will you measure success? *
Are there any key deadlines we need to be aware of? *
Are there any mandatories or restrictions we need to be aware of?
Provide an outline of what you would like Banter to look after and what you'll be responsible for?
Banter: *
Your team: *
What would be a 'nice to have'?
What is your estimated budget (or budget range)? *
Upload any supporting documentation that maybe relevant to the brief.
Accepted formats: PDF, Word, Excel, PowerPoint, Images (JPG, PNG, GIF), ZIP • Max file size: 10MB per file
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